Introduction

Did you know that the digital signage market industry is seeing significant growth year over year?

Yes, The Indian digital marketing market reached a value of nearly USD 4.5 billion in 2022. The market is further expected to grow at a CAGR of 32.1% between 2023 and 2028 to reach a value of around USD 24.1 billion by 2028 as per the expertresearchmarket. The market’s primary driver is the growing global population’s increasing affinity towards the digital channels of media. The demand for 4k digital signage displays with embedded software and media players is also predicted to increase since they provide clients with an inexpensive Ultra HD digital signage solution. It’s not surprising that digital signage is becoming more and more popular because it provides a powerful means of advertising goods and services while capturing the interest of the intended audience.

This has been influenced by a few factors, including the rapidly falling cost of small and big format flat panel displays and studies showing that visual information is kept considerably more effectively than other sorts of messaging. Together, these developments have fueled a sector that is still growing and shows few signs of slowing down. Begging the question, is digital signage right for your business?

Here are 5 ways that Digital Signage can increase awareness of your business inside and out.

Improved Retention: studies have shown retention of visual information can be between 4 and 8 times better than other communication methods. Visuals can be more impactful than other communication methods, as people often respond better to visuals than just text. For businesses looking to get their message across in a memorable and efficient manner, digital signage is a great way to go.

Clear Messaging: A enterprise can ensure that its desired message is delivered by using signage inside the building or direct customer-facing communication. Anyone who remembers the classic game of telephone is aware that messages frequently wind up being altered from what was originally meant. Digital signage may make messages more visible, ensuring that the intended message is the one that is remembered.

Speed of Distribution: This can lead to quicker communication of special sales or announcements that customers may need to be aware of in a customer-facing setting. Internal communication-wise, this may entail providing staff with a quicker means of learning what is happening. As a signage system can be used to notify viewers of important occurrences like severe weather or security threats, which have sadly become all too often in recent years, this might also be expanded to emergency and mass notification.

Increased Interaction: Businesses want to connect with customers and employees across multiple platforms, so signage can be used to move people from screens to social media. Direct awareness campaigns like “Connect with us on Twitter or Facebook” or interactive technology like QR codes can be used to enable users of mobile devices to subscribe or follow by simply taking a picture. This method can be the quickest and the easiest method to help the particular organization grab the customers attention.

Conclusion

Digital signage is a great way to increase awareness about your business and boost engagement with both your customers and employees. Digital signage has become much more commonplace in our community in recent years. You see it everywhere – from menus at McDonald’s to scoreboards at cricket matches. It’s amazing how much digital signage can add to the experience of any event or activity, and it’s great to see how it has become more accessible for businesses and venues of all sizes. The growth of digital signage is something to be aware of and take into consideration when planning events or activities.  It can be used to display information about your products, services, and promotions, as well as to provide real-time updates and news. Additionally, digital signage can be used to share customer feedback, highlight employee accomplishments, and provide directions around your premises. Investing in digital signage can help create a more efficient and engaging working environment for everyone involved.