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An Annual Maintenance Contract (AMC) for your audio visual solution is a formal agreement that defines how your AV infrastructure will be supported after installation who responds, how fast, what’s covered and what happens when things go wrong at 8 PM on a Thursday.
In India’s enterprise AV market, most organisations sign an AMC the same way they sign a gym membership quickly, without reading the fine print, and with an optimistic assumption that it’ll all work out. It often doesn’t.
The two most important words to understand before you sign anything are CAMC and NCAMC. Everything else response times, standby equipment, firmware coverage, Jira ticketing flows from this single distinction.
A Comprehensive AMC covers both labour and parts. When a power supply fails, when a signal processor stops responding, when a cable assembly needs replacing it’s covered. Allwave AV’s CAMC includes:
What’s not covered under any AMC comprehensive or otherwise are consumables: projector lamps, DMD chips, LED panel modules, colour wheels, and screen fabric damaged by external force.
These are genuine consumables with defined lifecycles, and any AV integrator who includes them in an AMC without significant caveats is either charging heavily for them or setting you up for a surprise conversation later.
A Non-Comprehensive AMC covers labour only. Parts are charged additionally when required. This is the right choice for lower-criticality environments training rooms, small meeting spaces, secondary offices where the financial risk of occasional parts costs is manageable. Under Allwave’s NCAMC:
Here’s something most procurement teams miss: even on the NCAMC, Allwave still installs a tamperproof hologram on every managed device, a laminated schematic inside every equipment rack, and a QR code standee in every managed room.
Scanning that QR code opens a WhatsApp support request that automatically generates a priority Jira ticket in the NOC queue. This is not standard practice in the Indian AV market. Most integrators give you a mobile number and a hope.
Allwave AV has structured its support offering across three tiers under the Prodigy AV Care Plans. Here’s the honest summary of what each means operationally:
Bronze (NCAMC) — Entry-level structured support. Telephone and email response within 8 business hours. On-site response within 72 business hours. Annual system audit and firmware updates included. One preventive maintenance visit per year. No parts coverage, no standby equipment, no supplemental training. Right for lower-criticality spaces where support quality matters but downtime isn’t commercially devastating.
Silver (CAMC) — This is where most enterprise organisations should be. Four business hour telephone response. Next business day on-site. Four preventive maintenance visits annually. Full parts coverage, repair and equipment configuration, OEM warranty handling, cable and hardware replacements, spare consumables kept on hand, and one 4-hour supplemental training session per year. This tier reflects a genuine service commitment not just a document.
Gold (CAMC + Prodigy Remote Monitoring) — For mission-critical environments: command centres, executive boardrooms, multi-floor headquarters, financial services trading floors. Telephone response within 30 minutes. On-site within 4 business hours. Monthly preventive maintenance twelve visits per year. Unlimited supplemental training on request. Spare consumables with priority availability. And critically: Prodigy remote monitoring running across your AV and UC asset estate, alerting the NOC before you even know something is failing.
The Gold tier is not for every facility. But for organisations where AV downtime has a direct commercial cost where a failed codec during a client call or a silent boardroom during a funding round is genuinely damaging the 30-minute response commitment and predictive monitoring capability changes the equation.
Here is where Allwave AV makes the clearest break from how most Indian AV integrators operate.
Every AMC client Bronze, Silver, or Gold has access to Allwave’s Network Operations Centre, based at Mahalaxmi, Mumbai. It operates 16 hours a day, 6 days a week: 7 AM to 11 PM IST, Monday through Saturday. This is not a shared IT helpdesk that handles AV on the side. It is a dedicated AV and UC support infrastructure engineers updating tickets from site in real time, managed through Jira, documented in Confluence.
Most AV support in India still runs on trust and personal relationships. You call a number, someone shows up eventually, something gets fixed, nobody writes anything down. That works fine until the engineer who knows your system leaves, until you need to prove uptime history, or until a breakdown happens at 9 PM and you realise the “support team” is one person’s mobile number.
When you raise a support request by email to support@allwaveav.atlassian.net, by calling 1800-210-0198, via WhatsApp on +91 93206 82569, or by scanning the QR code standee in your room a Jira ticket is created instantly. Unique ticket number, timestamp, priority classification, named engineer. Every update is logged in real time. Every SLA is tracked against the clock.
What this gives you is accountability you can see. Not a verbal assurance. Not a WhatsApp chain between account manager and engineer. A live record what happened, when, who handled it, how long each step took. When leadership asks why a particular room has had three incidents in two months, you have a report, not a conversation.
Every site visit, firmware update, hardware replacement, and configuration change is documented in a Confluence knowledge base specific to your deployment. Searchable, version-controlled, always current cable schematics, device firmware histories, equipment credentials, escalation contacts, full service records.
The value shows up at three moments every enterprise eventually faces: when a long-serving engineer moves on, when your own IT team turns over, and when a third-party vendor needs to work with your AV systems. In each case, the documentation is ready. The institutional knowledge doesn’t walk out the door with the person who had it in their head.
ITIL the Information Technology Infrastructure Library is the global standard for structured IT service management. Allwave’s NOC operates across four ITIL disciplines: incident management, service request management, change management, and problem management.
That last one matters most. If the same display in your boardroom raises three tickets in 60 days, the problem management process flags it as a pattern requiring root cause investigation not just another reset that puts the same fault back in the queue two weeks later. The NOC doesn’t just respond to problems. It tracks them, categorises them, and escalates when something isn’t resolving as expected.
For organisations where AV downtime has real commercial or operational consequences, that’s the difference between a support partner and a repair service.
The Gold tier includes Prodigy Allwave’s remote asset monitoring platform and it’s worth understanding properly.
Prodigy connects to your AV and UC systems and continuously monitors device health, network status, and system performance. When a codec starts showing signs of stress, when a display loses signal intermittently, when a DSP starts throwing faults Prodigy alerts the Allwave NOC before an end user makes a complaint. Many issues get resolved remotely, without an engineer visit at all.
The monitoring isn’t limited to AV. Prodigy covers IT and network infrastructure, power management systems, surveillance and access control, building automation, cloud services, and server infrastructure giving your team a single view across systems that would otherwise need separate monitoring tools.
Setup takes three days. The dashboard is visible to both the Allwave NOC and your own IT team if required.
Over 1,300 enterprises across India rely on Allwave AV Systems for their audio visual solution and post-installation support including Citibank, ICICI Bank, Yes Bank, BCG, IBM, Siemens, PayPal, Tata Motors, Morningstar, Sanofi, Apollo, Invesco, UTI Mutual Fund, Forrester and NCR.
They are organisations that needed a structured, accountable, enterprise-grade AV integrator and found one.
The quality of an AV AMC is ultimately determined by the quality of the team delivering it. When evaluating AV integrators in Mumbai, Bengaluru, or anywhere in India, look for these indicators of service maturity:
AVIXA Certification — The Audiovisual and Integrated Experience Association certifies professionals and companies. An AVIXA-certified integrator has demonstrated commitment to industry standards.
Manufacturer Authorisation — An integrator authorised by the OEMs whose products you’ve deployed Crestron, Extron, Cisco, Barco, Sony has access to certified parts and manufacturer-level technical support, which directly impacts repair quality and speed.
PSNI Global Alliance Membership — This alliance connects AV integrators globally and signals a commitment to enterprise-grade service delivery.
Documented Support Processes — Ask to see a sample ticket workflow, escalation matrix, and SLA reporting template before signing.
Reference Projects — Request references from clients with similar AV environments in India specifically asking about how the integrator handled major failures or system upgrades during the AMC period.
An AV AMC is far more than a maintenance agreement it’s a promise of uptime, accountability and operational continuity for your organisation’s most visible infrastructure. For Indian enterprises managing audio visual solution deployments across corporate offices, boardrooms, auditoriums and hybrid meeting spaces, the difference between a basic contract and a structured, digitally-managed AMC can be measured in hours of lost productivity and lakhs in unplanned expenditure.
The integration of tools like Jira and Confluence into AV support workflows is still emerging in the Indian market, but it represents the direction that serious enterprise AV integrators are moving bringing the same rigour to AV support that IT departments expect from their software and network vendors.
If you’re evaluating AV AMC contracts or reviewing your current support arrangement in Mumbai or anywhere in India, Allwave AV Systems offers structured, PSNI-certified AV support contracts with transparent SLA reporting, Jira-based digital service management, and Prodigy remote monitoring.
Ready to Review Your AV AMC?
If your current support contract doesn’t include structured ticketing, documented SLAs, or a dedicated NOC it’s worth a conversation.
Allwave AV Systems offers CAMC and NCAMC contracts with Jira-based service management, 16×6 NOC support and Prodigy remote monitoring across Mumbai and pan-India.
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