Everyone wants happy customers. Right?
You would probably go the extra mile to ensure that your clients are happy. But do we have the same mindset when dealing with employees?
Also, the secret to customers is actually happy employees. After all, your employees interface more with customers based on their roles.
So what is the secret of Happy Employees?
Simon Sinek, author of “Start with Why” mentions that “Customers will never love a company until the employees love it first.”
The high performance of an organization depends on a highly engaged workforce. Employees who believe in the organization and feel connected to it emotionally will contribute to the success of an organization. They will act as powerful evangelists for your business when dealing with customers, thereby creating the ultimate customer experience and satisfaction.
Engaged employees make an organization more successful than the ones that have disengaged employees. Companies that have an effective employee engagement program are more successful than their competitors. Employee Engagement not only affects employees internally, but it also impacts the customer’s happiness.
Employee Engagement Is Not Employee Satisfaction:
A lot of us misinterpret the term employee engagement with employee satisfaction. Here are the definitions of both terms to help us clearly understand their difference.
“Employee satisfaction is contentment with workplace conditions.”
“Employee engagement is the mental and emotional connection, involvement, commitment, and enthusiasm for both the work and the workplace.”
Employee engagement is more about the emotional connection of your workforce with your organization.
Employee Engagement Impacts Profitability
Engaged employees produce better business outcomes than other employees do — across industries, company sizes, and nationalities.
A study by Gallup showed the following astonishing impact of employee engagement on business outcomes:
- 41% reduction in absenteeism
- 17% increase in productivity
- 10% increase in customer ratings
- 20% increase in sales
- 21% greater profitability
If businesses are invested in creating a culture of engaged employees, they create productive employees who are more attuned to the needs of the customer, thereby contributing to the overall business profitability.
So, what can companies do to engage employees better?
Doing Employee Engagement The Right Way
If your company needs to engage employees efficiently, then you have to choose the right method of collecting employee feedback. Conventional employee engagement models are not effective enough since employees are skeptical to be completely honest with the management. Also, even if they are sharing their voice, there are only limited insights you can gather as the head of the department from each employee.
You can garner a comprehensive understanding and better insights if you gather many opinions and then analyze the results collectively.
In our recent webinar, “Best Strategies to Increase Employee Engagement”, we talked about the best strategies and tools that help organizations like yours. Watch the webinar video here.
An Effective Framework For Employee Engagement Just like you’d learn from the webinar video above, engaging employees is effective when you use the right technology and with a good employee engagement strategy.
By using the right technology, your company can show its commitment to listening to employees. This in turn will make the employees feel valued and enable them to give valuable feedback.
Your company needs a solution that offers the right technology which is not only easy to gather employee feedback but also easy to garner insights. Such tools help both management and the workforce alike to achieve tangible outcomes.
A Simple Solution For Better Outcome
OMBEA is an easy-to-use software that you can use to collect employee feedback to engage employees. You can design questions that encourage employees to share their views on issues that the organization faces. It encourages employees to be candid through anonymous responses which never trace back to the person who shared the feedback.
Let’s Us Work Towards Engaging Employees Better
With the right employee engagement strategy and the right tool, your organization can create a more engaged workforce that will help you create an outstanding work culture and enhance customer experience.
Connect with AllWave to book a free demo of how OMBEA can work for your organization.