Corporate AV & Video Conferencing Installation at Grid Dynamics, Chennai

Project Overview

When growing technology organizations expand their workplace infrastructure, consistency and usability become critical. Grid Dynamics engaged Allwave AV Systems to design and implement a structured AV and unified communications environment at their corporate office in Chennai, located at Embassy Splendid Tech Zone.

Grid Dynamics required a standardized AV infrastructure for their new office at Embassy Splendid Tech Zone in Chennai. The objective was to create a collaboration-ready workplace where every space, from small meeting rooms to larger discussion areas, could support seamless presentations, hybrid meetings and effective internal communication. To achieve this, Allwave AV Systems designed and deployed a scalable AV ecosystem across multiple areas of the office, including 4-pax and 6-pax meeting rooms, an 18-pax boardroom, the GM cabin, the reception area and the cafeteria. 

Instead of installing separate AV setups for each room, the focus was on building a standardized AV architecture across the workspace. This approach ensured a consistent user experience in every room, simplified system management for the IT team, reduced troubleshooting challenges and provided the flexibility to scale the AV infrastructure as the organization grows.

The result is a structured, easy-to-manage AV environment that improves meeting efficiency and supports long-term scalability.

Business Challenges:

While the overall AV deployment was designed to support flexible collaboration and ease of use, a few operational and technical challenges needed to be addressed during implementation.

In the cafeteria collaboration space, the BYOD video conferencing setup initially required multiple cable connections for users to connect their laptops to the room’s AV system. This created a slightly complex user workflow, particularly in a shared environment where quick and simple connectivity is essential. To streamline the experience and reduce connection steps, Allwave recommended integrating a docking station. This approach consolidates video, audio and USB connectivity into a single interface, allowing users to connect their devices more efficiently while maintaining reliable access to the room’s conferencing camera, microphones and display.

In the boardroom, a technical compatibility issue was identified during testing of the auto-tracking camera system. When the conferencing system was connected to a Mac laptop powered by an Apple Silicon (M-series) chipset, the auto-tracking functionality was not operating as expected. Based on guidance from the Logitech support team, the feature requires the Logitech Sync application to be installed on the host Mac device. However, the installation could not be completed because the application currently does not support Apple Silicon-based Mac systems. This compatibility limitation has been escalated to the Logitech engineering team and is currently under review for future software support.

Addressing these challenges required both technical troubleshooting and workflow optimization to ensure the deployed AV solutions, meeting room systems and video conferencing infrastructure deliver a smooth and reliable collaboration experience for end users.

AV System Design Objectives

The client required a reliable AV solution that could support both local presentations and remote collaboration without introducing operational complexity.

Key challenges included the following:

1. Instant Plug-and-Play Presentation

Users needed a simple method to connect laptops for presentations without navigating complex control systems or switching inputs.

2. Flexible BYOD Video Conferencing

Meeting rooms needed to support multiple collaboration platforms such as Microsoft Teams and Zoom without locking the organization into a single vendor ecosystem.

3. Enterprise-Grade Visual Communication

The reception and cafeteria areas required professional digital signage to deliver company announcements, internal messaging and brand communication.

4. High-Quality Audio in Larger Spaces

Rooms such as the boardroom and cafeteria required even audio distribution, clear speech pickup and wireless microphone flexibility.

5. Clean AV Infrastructure

The installation had to comply with corporate interior standards, requiring concealed cabling, structured connectivity and clean device integration. Without a well-designed AV architecture, the organization risked meeting delays, inconsistent room experiences and increased dependency on IT teams for troubleshooting.

Solution Designed by Allwave AV Systems

Allwave AV Systems developed a structured AV and unified communications architecture tailored to each room category while maintaining standardization across the floor.

Small Meeting Rooms & GM Cabin – Seamless Local Presentation

• For the 4-pax meeting room and GM cabin, a direct HDMI-based presentation solution was implemented. The focus was reliability and simplicity.
• Users can connect their laptops instantly and present without navigating complex control panels. This eliminated common issues such as input switching confusion and signal detection delays.
• The result is faster meeting start times and minimal technical disruption.

6-Pax Room, Boardroom & Cafeteria – BYOD Video Conferencing

Collaborative spaces were designed around a BYOD (Bring Your Own Device) model. Instead of fixed-room software, users connect their laptops to enterprise-grade AV hardware and run meetings via their preferred video conferencing platforms.

The architecture included the following:

• Professional large-format displays
• AI-enabled and PTZ video conferencing cameras
• Distributed audio systems for even coverage
• Wireless microphone systems for flexibility
• Structured signal routing and clean connectivity

This approach ensures flexibility for hybrid meetings while allowing IT teams to maintain infrastructure-level control.

Professional Audio System Integration

Clear audio is critical for effective hybrid collaboration, and in larger spaces like the boardroom and cafeteria, a single speaker unit simply isn’t enough. These rooms required a distributed audio architecture — one where the system distributes sound across the full space rather than projecting it from a single point.

The deployed system included:

• Wireless Microphone System — provides mobility for speakers and presenters without restricting movement during discussions
• Professional Amplifier — drives the speaker system and ensures stable, consistent audio performance during presentations and video conferencing sessions
• Pendant Ceiling Speakers — installed across the ceiling to deliver uniform sound distribution throughout the room, eliminating the coverage gaps common in open-plan and high-ceiling environments
• Integrated Audio Routing — ties all components into a single, manageable signal chain for clean, reliable performance

Together, these components create a balanced audio environment where both in-room participants and remote attendees hear conversations clearly without drop-offs, distortion, or uneven volume across different parts of the room.

Reception & Cafeteria – Integrated Digital Signage

• To improve internal communication and strengthen brand presence, Allwave deployed digital signage displays across the reception and cafeteria zones.
• Samsung MagicInfo powers the system, enabling centralised content scheduling and remote management.
• Announcements, leadership messages, company updates, and brand visuals can now be managed efficiently without manual intervention.

How the Digital Signage System Works

• Displays are connected to the MagicInfo content management platform, allowing administrators to:
• • schedule announcements
  • display company updates
  • share leadership messages
  • showcase brand visuals
  • manage content remotely
• This system transforms common spaces into dynamic communication hubs while eliminating the need for manual updates.

Technology Stack

Results & Impact

The AV and unified communications deployment delivered measurable operational improvements.

Faster Meeting Start Times

Plug-and-play connectivity reduced delays and eliminated confusion around system operation.

Improved Hybrid Collaboration

High-quality video conferencing hardware enhanced remote participant engagement and meeting clarity.

Reduced IT Support Load

Standardized meeting room solutions minimized recurring user issues and troubleshooting requests.

Stronger Internal Communication

Digital signage increased message visibility and improved information flow across common areas.

The organization now benefits from a predictable, scalable AV environment that supports day-to-day communication without operational friction.

Conclusion

Delivering effective workplace AV infrastructure requires more than installing hardware. It requires thoughtful system design, technology integration, and a deep understanding of how people collaborate in modern offices.

Through the deployment of 4K presentation systems, BYOD-enabled video conferencing, professional audio infrastructure, projection technology, and centralized digital signage, Allwave AV Systems created a future-ready collaboration environment for Grid Dynamics in Chennai.

The result is a scalable, easy-to-manage AV ecosystem that enhances productivity, simplifies operations, and supports seamless hybrid communication.

Ready to transform your meeting rooms? Let’s design the right AV solution for your workspace. [Talk to Our AV Team]